Google Performance Max brings advertising across Search, YouTube, Display and other Google channels into one campaign, using AI to optimise towards your chosen conversion goals. About Performance Max.
The setup matters. A campaign optimising for every form submission receives different signals from one measuring qualified enquiries or completed purchases.
Before increasing the budget, check three things:
- Measurement: Are you recording the actions that matter to the business?
- Creative: Do your images, videos and copy clearly explain the offer?
- Landing pages: Can visitors quickly understand it and take action?
For online shops, accurate product information matters too.
Performance Max automates many advertising decisions. The business still needs to define success, provide useful material and assess whether the results are worth the investment.
