Video gives businesses space to demonstrate a product, explain a service and answer the questions that hold customers back.
YouTube can also support sales and enquiries. Google’s Demand Gen campaigns let advertisers reach potential customers while they watch and browse. Google explains Demand Gen.
Start with one audience, one clear message and one next step. Show the product in use, explain a common problem or demonstrate how your service helps. Send interested viewers to a page that continues the same message.
Views tell you whether people watched. Enquiries, sales and the quality of those responses help you judge the business value.
Before investing in more video, decide what you want viewers to do after watching.
